About 5 years ago I was feeling more than a little restless. I was 6 years out of college and had been in the same job for all of those. I enjoyed what I was doing, but I felt I wasn’t truly pursuing what I was passionate about. Two things were nagging at me in the back of my mind; I wanted to start my own business, and I wanted it to be fashion related.
I threw around a series of ideas with my soon to be business partner, and all of them kept coming back to “we should start our brand”. Sure, why wouldn’t a couple of wet-behind-the-ears 27-year-old with zero fashion industry experience start a brand? It’s the most natural thing, right? We didn’t take any business classes in college, but I’m pretty sure that “start a business in an arena you know nothing about” isn’t one of the keystone messages. The idea was purely ridiculous and nearly impossible. So naturally, we knew we would do it.
Headaches, Heartaches, and Exhilaration
If you’ve ever thought about challenging yourself with a nearly impossible goal, you know the nagging sensation that occurs when you try to ignore it. It will creep back into your mind time after time until you are forced to reckon with it. This isn’t limited to business ventures by any means. In day to day life, we challenge ourselves to try new experiences, make new friends, eat new food, lose more weight, or gain muscle; it’s a sort of “restless inner self”. Is that where you are now?
Make no mistakes about it, the fashion industry is incredibly ruthless and competitive. The deck is stacked against you. People are fickle, trends change monthly, and the sheer amount of money you need to compete is laughable.
Maybe … Read more
We have all seen them. They are on the internet, splashed across the front page of the newspaper, and on every television channel. They are big companies that have made a name for themselves in ways largely unparalleled by others.
But how did they do this?
Yes, an awesome plan, strong advertising and marketing, and loads of really hard perform had quite a bit to complete with it. However, there is one thing all of these companies also have in common, and it is not their ad campaigns. They all dress for success and use corporate clothing to their advantage.
Corporate Clothing and Big Name Companies
It may be surprising to think that the same kind of clothing your small company uses has affected such big-name corporations in such a strong way, but consider this: Would any of those firms be taken pretty as seriously if their prime executives walked into a meeting wearing outdated or ill-fitting attire? The truth is, impressions are a key to success. If clients and customers “see” your company as successful, they are more likely to develop trust. It’s part of business psychology and it works.
Here are a few top companies that are known for looking great in their corporate wear.
IBM – This company, which was named the twelfth most admired company by Fortune magazine is a top technology and consulting firm, located in New York. Along with computer hardware and software, IBM sells class. Its employees, which because the 1990s have only been required to dress in enterprise casual attire, still place on a suit and tie virtually every time they step into a meeting with a client. Why? Because they dress for success, and they know that their clients want to work with professional individuals who can represent the IBM name … Read more