What’s in a fashion marketing campaign?
This short article explores the components of a fashion marketing program and how fashion brands can improve their marketing tactic. Fashion marketing is concerned with meeting the requirements, desires, and demands of your targeted consumer, and these goals are accomplished using the marketing mix.
Fashion marketing is distinct from fashion public relations in that fashion PR is solely concerned with communications and how the brand communicates with and resonates with it is targeted, consumers.
A fashion marketing strategy focuses on 4 necessary ideas:
- Product development
- Distribution management
To implement an efficient marketing campaign, the marketing mix has to be consumer-centric and focused on niche markets as opposed to catering to mass markets. This idea merely suggests that the marketing system and implementation should have consumers and their needs, desires, and demands inside the forefront and having a defined business that it intends to target.
Niche marketing is a lot more focused and cost-effective and permits the marketer to concentrate on a particular marketplace segment. Otherwise, a mass marketing campaign is all over the spot and lacks a defined consumer to industry.
As an instance, visualize in the event the luxury brand Louis Vuitton was a mass retailer and did not cater to a niche industry. Essentially, this would mean that Louis Vuitton would marketplace its solutions to the masses when that is unrealistic. Louis Vuitton’s cost point will not enable the brand to cater to the masses, which is why the brand channels all of its marketing communications for the luxury industry. On the other hand, that will not imply that the brand is off-limits to consumers who usually do not specifically fall into the luxury industry; it just indicates that the communications technique and also the brand identity would resonate much …Read more