At times you check out those designer dresses, then their cost tags, and feel “The dress has to have cost the designer considerably significantly less than what he/she is demanding. Apparently, this small business offers huge profit margins, why not initiate my own clothing line?” Chances are that the concept of starting your personal clothing line should have crossed your thoughts at some point of time and that is not a terrible notion at all, especially when you have got some aesthetic sense and if you are typically having the admiration for the dressing sense from the individuals around you. However, starting a clothing line is not as simple as it may sound. True that at the end of the day, it’s just designing some clothes and getting hold of a place to display these dresses. In reality, you have to do a lot of planning, financing and hard work to establish yourself as a renowned business.
Initial Planning:
As with any other business, the clothing business needs lots of research and planning. Keeping in mind that this is not really a unique business idea and numerous people have tried their luck in dress designing business but just a few of them managed to make it big. Note that those who make it big are not necessarily the best dress designers of all, they are actually good designers having very good business and marketing sense. This means dress designing is only half of what you need to own a successful clothing line. Therefore, you must start with some research and planning in your respective markets to see if there’s any scope for the kind of designs you’ve got in your mind.
Designing & Manufacturing:
After the planning, now comes the design and manufacturing part. For a starter, it’s often hard to convey your designs to the tailors or garment manufacturers. Therefore, you must ask them to make a couple of samples and see if they were able to follow your guidelines. In addition to that, you must go for the highest quality of fabric and stitching for your designed clothes. Don’t go for an in-house production straight away, it will cost a lot more as compared to outsourcing.
Marketing:
Once you’ve put the last touches on your clothes, it’s time to market, and that’s what really makes the difference. Usually, dress designers spend huge amounts to market their clothing line. However, not everybody has got such huge funds (though you can always borrow if you are confident about your designs). Giving ads in a local newspaper and fashion magazines is probably the cheapest way to reach your targeted audience. Other than that you can use your public relations or get in partnership with some garments store to display your clothes.
