Forecasting the fashions that the consumers will be seeking, is needed for being successful retailers. Even top designers routinely perform surveys before designing their seasonal lines and the large retailers consult forecasting specialists before purchasing a stock for their stores. The independent boutique retailer must gain access to valuable industry information and trend predictors. And how does?
It will give you an upfront view of the new names in design, what consumers will be shopping for and where the trends are headed if you got above all observing what happens in shiny celebrity fashion magazines and monthly magazines.
Powerful Influencing is Consumer Spending
Consumer spending is powerfully influenced by the media but tempered by the economy so to find out what consumers are buying it is advisable to make frequent visits to busy similar retailers and local shopping malls. Take time wherever possible to chat with sales assistants. They are on the front-line and this gives them a unique perspective of consumer’s needs and what the customer is seeking. In the magazine fashion forums, Elle, Vogue, In-Style, etc have very active fashion consumer forums that will be the other extremely rich sources of information that will be found online. For finding out what is being purchased and the buzz on upcoming styles, these are useful indicators.
Now, More US retailers are finding inspiration closer to home. US retailers looked to European retailers for market trends In the past. There is a wealth of undiscovered local designers in our back yard …READ MORE