What’s in a fashion marketing campaign? This short article explores the components of a fashion marketing program and how fashion brands can improve their marketing tactic. Fashion marketing is concerned […]
Forecasting the fashions that the consumers will be seeking, is needed for being successful retailers. Even top designers routinely perform surveys before designing their seasonal lines and the large retailers […]
If you are a newbie in the clothing business, welcome to the world of creativity! A clothing business or garment business is all about creativity and being unique. Whether it a sock, or a shirt, or a scarf or any garment, today the world loves the brand. It’s the name that sells more than ever.
Creating A Name For Oneself Is Hard-earned
One has to survive with perseverance and maintain quality, give the best comfort and quality to survive. By being all that a customer desires for does not make oneself go noticed. Today a name comes with a sign or a symbol that represents you. As a product, you have to be identified. Clothing labels play a very important role in making your cloth being noticed and creating a niche for oneself.
Today people value you by what you buy and what you wear. Labels used to be a simple tag printed or attached to the inside of the garment. Today these have gained prominence, and are even displayed to the outside as a sign of pride and pomp!
A label is one way to advertise for self without speaking. It leaves a visual memory in the mind of the customer. Choosing a label for your clothing company is not a simple task. A label is a brand value. It is a representation of you as a company. So a label is chosen very carefully by companies.
Be careful to choose labels that do not fade away easily and remain intact for long. One must also be careful to choose a label that does not bleed color to spoil the garment. Another important point is your label should be made from non-allergic and skin-friendly material. Most companies prefer cotton, damask, taffeta for their garments. Some even opt for leather …
About 5 years ago I was feeling more than a little restless. I was 6 years out of college and had been in the same job for all of those. I enjoyed what I was doing, but I felt I wasn’t truly pursuing what I was passionate about. Two things were nagging at me in the back of my mind; I wanted to start my own business, and I wanted it to be fashion related.
I threw around a series of ideas with my soon to be business partner, and all of them kept coming back to “we should start our brand”. Sure, why wouldn’t a couple of wet-behind-the-ears 27-year-old with zero fashion industry experience start a brand? It’s the most natural thing, right? We didn’t take any business classes in college, but I’m pretty sure that “start a business in an arena you know nothing about” isn’t one of the keystone messages. The idea was purely ridiculous and nearly impossible. So naturally, we knew we would do it.
Headaches, Heartaches, and Exhilaration
If you’ve ever thought about challenging yourself with a nearly impossible goal, you know the nagging sensation that occurs when you try to ignore it. It will creep back into your mind time after time until you are forced to reckon with it. This isn’t limited to business ventures by any means. In day to day life, we challenge ourselves to try new experiences, make new friends, eat new food, lose more weight, or gain muscle; it’s a sort of “restless inner self”. Is that where you are now?
Make no mistakes about it, the fashion industry is incredibly ruthless and competitive. The deck is stacked against you. People are fickle, trends change monthly, and the sheer amount of money you need to compete is laughable.
We have all seen them. They are on the internet, splashed across the front page of the newspaper, and on every television channel. They are big companies that have made a name for themselves in ways largely unparalleled by others.
But how did they do this?
Yes, an awesome plan, strong advertising and marketing, and loads of really hard perform had quite a bit to complete with it. However, there is one thing all of these companies also have in common, and it is not their ad campaigns. They all dress for success and use corporate clothing to their advantage.
Corporate Clothing and Big Name Companies
It may be surprising to think that the same kind of clothing your small company uses has affected such big-name corporations in such a strong way, but consider this: Would any of those firms be taken pretty as seriously if their prime executives walked into a meeting wearing outdated or ill-fitting attire? The truth is, impressions are a key to success. If clients and customers “see” your company as successful, they are more likely to develop trust. It’s part of business psychology and it works.
Here are a few top companies that are known for looking great in their corporate wear.
IBM – This company, which was named the twelfth most admired company by Fortune magazine is a top technology and consulting firm, located in New York. Along with computer hardware and software, IBM sells class. Its employees, which because the 1990s have only been required to dress in enterprise casual attire, still place on a suit and tie virtually every time they step into a meeting with a client. Why? Because they dress for success, and they know that their clients want to work with professional individuals who can represent the IBM name …
Marketing products in today’s economy can be a tough road to maneuver. Clothing lines that have been in business for a while are pursued, due to positive reviews or even status. Apparel labels for well-known providers can normally be recognized from a distance. Numerous businesses use bold symbols or colors to create the labels stand out and be recognized.
Consumers Are Buying Meets Their Needs
Consumers are becoming more conscious about the items they purchase, particularly clothing. A potential buyer will scour over any label, checking to find out what it’s made from, where it was made, and how difficult it will be to maintain. Because of this, the information placed on the label is of utmost importance. Consumers know what they want, and will be checking to make sure that what they are buying meets their needs in every aspect.
Even handmade products are now being marketed and sold with custom labels that help promote the creator’s identity and will help sell even more items. Even Grandma can crochet an item and finish it using a customized label, displaying who the item has been designed for and who designed it with adore.
The Concept Of An Eye-Catching Label
Specific designers place good effort into the notion of an eye-catching label. This label, which would include the designer’s brand name and logo, can promptly come to be the sought-following item that everybody desires. Clotheslines have been marketed with labels on the outdoors of clothing, name brand and logo printed on shirts, and so forth. When the detail put into label results in more consumers deciding they “need” to have it, the designer knows the effort was put to good use.
Now that certain companies are marketing “tagless” clothing lines, the appearances of traditional labels have taken a new …
Be it a corporate board meeting or a sales call, dressing smartly has always been a necessity in the business world. In the stiff competition of today, you can always have an upper hand in the business world by presenting a smart image of yourself before your clients and colleagues.
It is often said that the way we dress reflects our personality as people judge us on this criterion. The selection of your professional dress, in turn, describes your business and status. It is very important to know how to dress for your profession if you are eager to take yourself to new heights.
A person’s clothing mainly depends on four factors: industry in which one works, one’s work profile in that industry, the area one lives in, and also what the client expects.
Business Apparels for Men:
The trends of men’s apparel do not necessarily take an effective change every season. Conventional suits in navy blue, black, or grey color shade with pinstripes worn with ultra-white or soft blue long-sleeved shirts add elegance to one’s personality. Different shades work out different personality traits.
The fiber of one’s tie should either be silk or silk-like fabric. Shoes should be decent, clean, and without any exception well polished. The socks shouldn’t be torn if one wants to avoid a shameful situation in an airport security check or likewise. Waist belts should match the shoes in quality.
A Business Man should ideally prefer minimal use of jewelry. He should be clean-shaven and should use a good deodorant. His accessories such as suitcases, pens, etc should also be elegant and classy.
Business Apparels for Women:
A woman’s apparel, unlike the past, no more depends on the changing trends in fashion. Women looking for a traditional look should wear a skirt suit or trouser …